FirstBike takes all our experience with young drivers and applies that knowledge to the novice motorcyclist. No other magazine directly targets this hard-to-reach group of young road users.
Published in March and reprinted in August, this 60-page A5 magazine delivers key road safety message while sharing young riders' enthusiasm for life on two wheels. With a celebrity interview and buying advice, FirstBike enthuses and entertains while educating young motorcyclists and helping them make smart choices.
Aimed at new riders aged 16-24, FirstBike guides its readers through every stage of the licencing process, from the CBT through to qualifying for their A1, A2, and full A licence. There's also advice on finding insurance and choosing reliable and safe helmets, boots and other protective gear.
Road safety themes are subtly introduced, encouraging a safe and sensible approach to riding while understanding the excitement of motorcycling.
The magazine is intended to deliver road safety messages effectively, whether as the primary means of engagement with young riders or as a complement to face-to-face road safety interventions. FirstBike is suitable for distribution through schools, colleges, universities, CBT centres and at motorcycling events.
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