Film & Campaign production

In 2015, FirstCar were responsible for producing the UK’s first road safety film using virtual reality technology. This immersive 360 film went on to win several awards and created the foundation for research and further productions. Over the past five years, FirstCar have produced over £500,000 worth of immersive road safety education using 360 film and co-founded the Immersive Community Education (ICE) Hub to promote sharing amongst the road safety sector.

FirstCar are also well-equipped to produce traditional flat 2D film and animations. Our most recent production “If you could change” in association with Central Bedfordshire Council quickly went viral on YouTube and have since been embedded into road safety campaigns across the country.

FirstCar are experienced in campaign development and management. We have worked with the Safer Essex Roads Partnership to develop the #mysmallchange (mysmallchange.co.uk) and Street Spirit (street-spirit.co.uk) campaigns targeting young drivers and motorcyclists respectively. Everything we do is built on the foundation of research, behaviour change theory and knowledge of the sector.

Whether you need a film or campaign produced from scratch, or just need some plug-in support on a specific task or project, we’re here to help. Things we can assist with include:

• Virtual reality film production

• Traditional 2D film production

• Campaign development/deployment

• Animated film or shorts

• Written content

• Stills photography

• Graphic design

• Website development

• Focus groups and research