The FirstCar Team


James Evans
Founder and Managing Director, FirstCar

James started FirstCar in his sixth-form common room and has guided the company from a teenage project to an award-winning publishing company. Well over a decade after FirstCar Ltd became incorporated, to describe it as a publishing company is to undersell the scope of the business. James now oversees FirstCar's events, digital and print output. With an entrepreneur's determination and ambition, James is passionate about innovation and creativity in road safety.

Richard Storrs
Commercial Director, FirstCar

With nearly 20 years of experience in the publishing industry, Richard has worked on big titles including What Car?, Autocar, Classic & Sports Car and MotorSport. After joining FirstCar in 2009, Richard oversaw rapid growth in advertising sales. Now co-owner of the company, Richard has been instrumental in the company's growth and diversification.

Deana Frost
Customer Relationship Manager, FirstCar

Deana is the key contact at FirstCar for road safety professionals, maintaining and developing strong ties with our clients. She joined FirstCar in January 2017 after 10 years working for Hertfordshire County Council working on road safety campaigns and marketing, developing effective methods to communicate road safety messages to young people. Before her road safety roles, Deana enjoyed a varied career in journalism, PR, and sales and marketing.

Russell Whitehouse
Partnership Director, FirstCar

As Partnership Director, Russell builds fulfilling commercial relationships with key partners in ways that bring benefits to both the commercial partner and the end-user. Prior to joining FirstCar, Russell spent 20 years working for Haymarket Media, including 10 years as Commercial Director of Autocar, PistonHeads and What Car?. Russell was responsible for launching many innovative products, including What Car? Approved Used, What Car? Leasing and the PistonHeads Concierge service.

David Motton
Editor, FirstCar

An award-winning motoring journalist with two decades in the industry, David edits the majority of FirstCar's titles. A former editor of What Car?, David has contributed to The Sunday Times, The Saturday Telegraph, and many of Britain's leading motoring magazines and websites, as well as sitting on the UK Car of the Year jury. David is supported by a highly skilled team of freelance writers, editors and designers.