The ICE Hub

The Immersive Community Education (ICE) Hub is a platform for sharing virtual reality experiences and 360 film for the benefit of road and community safety. Founded by FirstCar and Leicestershire Fire & Rescue Service following their production of the very first road safety VR film in 2015, the ICE Hub has now grown to contain almost two dozen films with a combined total production value of over £500,000.

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Virtual reality lends itself perfectly to many safety awareness and education messages, by immersing viewers in a lifelike environment and presenting hazards, risks and insight that would be too costly, impractical or dangerous to engineer in a live setting. VR is a great media to get messages across because the technology is relatively new, and people are keen to engage with it and enjoy participating using either a headset or handheld device.  ICE Hub members have perpetual access to the whole library of film as it grows. To obtain membership you can either work with us to produce a VR film and contribute it to the Hub or make a financial contribution of at least £2,500 towards the cost of an existing VR production. 

Costs of membership - £2,500 one-off. Click here to visit the ICE Hub website.