The Young Driver's Guide

Two magazines in one: flip it over for The Parent’s Guide! Our Prince Michael Award winning title has been completely redesigned for 2026. The front half of this 132-page magazine gives learners and newly qualified drivers everything they need to know; flip it over and parents get their own dedicated guide to supervising, insuring and supporting a new driver. One publication now reaches both sides of the learning-to-drive partnership - and parents are the single biggest influence on a novice driver’s safety.

CONTENT INCLUDES:

For the learner & newly qualified driver:

  • Getting the most from your driving lessons

  • Choosing the safest first car you can afford

  • Staying focused and fit to drive

  • The probationary period… and lots more!

    For the parent:

  • Pain-free private practice sessions

  • Understanding how a young driver thinks

  • Learner and new-driver insurance explained

  • Developing safer driving habits

Have a flick through!

READER FEEDBACK:

  • 94% adapted their behaviour to drive more safely

  • 77% learnt something new from the magazine

  • 78% felt more confident about driving safely

  • 81% discussed the content or shared the magazine
    Source FirstCar reader survey. Sample size 1,041

VOLUME BASED PRICING:

  • Up to 500 @ £1.75 each

  • 501 to 1,500 @ £1.50 each

  • 1,501 to 5,000 @ £1.25 each

  • 5,001+ @ £1.00 each

A branded digital page turner is available for £500 per year.

EXTRAS:

  • Branded cover
    When ordering on or before a print deadline, we can add your logo (and other information if desired) to the cover using a plate-change for just £250 including design.

  • Dispenser boxes
    For just 5p per copy, all our magazines can arrive pre-packed in branded dispenser boxes, which unfold to create a ready-made counter-top display. Please request this when ordering for all or part of your order.

  • Direct-to-outlet distribution
    We are able to research, contact and arrange distribution directly with outlets such as schools, shops, libraries and other outlets. The cost of delivery to multiple drops is £6 per box. The cost for us to research, contact and arrange distribution (including a follow-up call post-delivery) is £15 per address.

  • Inserts
    If you would like to supply printed inserts directly to us, we can have them inserted into your magazines for just £30 per ‘000.